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In a time before the current widespread obesity epidemic, sugar companies wanted shoppers to believe that a sweet treat would somehow inspire you to eat less. These ads from 1969 coach readers to “have a soft drink before your main meal” or “snack on some candy an hour before lunch.” Their strange logic isn’t even backed by a company name, though the campaign does include a helpful mailing address for “Sugar Information.” Talk about creepy.
Now refined sugar is presented as the dieter’s enemy, and is thought to make you want to eat more rather than less.
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